Expert Healthcare Copywriting Solutions
Because the world needs to hear your story
copywriting = connection
Creative healthcare copywriting helps your business stand out + thrive.
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Work with a healthcare copywriter—
because Words matter.
In today’s online world, your business needs great copy in order to stand out and connect with your ideal clients.
The vast majority of people research medical and healthcare providers online before making a final decision.
This means your online presence MUST be more than an afterthought.
But who in healthcare and medicine has the time + energy left over to create the killer copy your business needs to grow and thrive? It’s hard enough staying on top of insurance changes and EMR documentation…
That’s where I come in!
Hi! I’m Crystal. And I know how you feel. Before becoming a healthcare copywriter, I worked in healthcare for a decade as a medical Speech-Language Pathologist.
Not only do I have in-depth knowledge of medical terminology and practices —I understand the day-to-day battles and unique pressures you face. I’ve been there.
You help people. All day, every day. But who helps you?
Just like it’s your mission to provide the highest quality services and information to your patients, it’s mine to help your healthcare business thrive + crush your goals by crafting sparkling copy and content strategy that capture your voice, your beliefs, and your expertise —magnetizing your ideal clients right to you!
How do I do this?
No slimy used car salesman tactics here! Not only do hard-sell strategies feel like sour milk tastes — they’re also outmoded with today’s savvy online consumers.
Great copywriting uses storytelling to sell. It also solves problems, offers hope, and inspires action. Done well, it’s authentic, informative, and delivers huge value in both the long and short term — for both you and your clients!
As your ethical healthcare copywriter, I harness power of language and psychology to help your business build connection, trust, and authority in the online world.
Quality Medical copywriting will help you —
Connect with ideal clients effectively and authentically. Plus, deepen ties to existing ones (can you say waitlist?!)
Prevent burnout. You know firsthand — burnout is a huge issue in healthcare right now. Instead of trying to do everything yourself, why not focus your precious energy on the tasks that only you can do to help your business thrive? It’s time to delegate the rest
Activate proven inbound marketing strategies to supercharge your online presence and grow it into the future
Improve your SEO (search engine optimization) so Google can drop your ideal clients at your virtual door. You know you’re an expert in your field, but does your online presence truly show it? Does Google know it?
Increase your sales with scientific, evidence-based strategies that compel your ideal clients to take action now (and join your loyal tribe)
Realize your vision of your pitch-perfect brand voice
Focus your marketing money on the things that truly matter (and stop worrying you’re leaving something important off the menu)
Become a thought leader so people learn to seek out your valuable expertise and insight
Free your time to spend on growing your business (or even taking a much-needed moment for yourself!)
Effectively manage your waitlist so you don’t feel overwhelmed while overflow clients look elsewhere for help
Transition your business online to help you adapt and thrive
Amplify your mission to reach more people and expand your offerings
Grow a community of people with shared goals and values
It’s my mission to help your healthcare business evolve + grow + prosper
You help people.
The right content helps them find you.
That’s why I’m the healthcare copywriter for you.
Ready to strategize?
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Open a door — Discover what quality healthcare copywriting can do
My expert healthcare copywriting services are for innovative medical professionals like—
primary care providers
Pts, OTs, and SLPs in private practice
healthcare specialists
senior living COMMUNITIES
Long-term care providerS
senior care services
adaptive equipment suppliers
assistive technology professionals
mental health Professionals
I specialize in copywriting for the senior living industry.
Check out these niche services and get in touch today!
You work hard. Ever feel like your healthcare business is running you?
It’s time to get your life back
Invest in copy that works hard for you.
“The world isn’t made up of atoms.
It’s made up of stories.”
~Muriel Rukeyser
What folks say about my copywriting services…
JIM PODEWITZ
Director of Content Strategy at Senior Living SMART
Crystal is my first choice of copywriters for websites and other content projects because:
· She writes compelling content that’s easy to read,
· She’s skilled in the technical aspects of digital content creation,
· She seems to have a never-ending cheerfulness and a positive attitude, and
· She’s a professional who I don’t hesitate to put in front of my clients.
I look forward to working with Crystal because she is truly a pleasure to work with!
Marcy Caldwell
Founder and Supervising Psychologist at Rittenhouse Psychological Services and theaddept.com
I hired Crystal to help me craft my funnel-building emails.
She saved me endless time and struggle and jumped right in, crafting beautifully worded content and invite emails, matching my tone perfectly. And not only is she warm, kind, and easy to work with, but her emails are extremely effective!
The 8-email sequence she wrote me has open rates between 41-56% and click-through rates between 3-14%!
I'm thrilled to have found a copywriter who understands me, my mission, my audience, and my voice.
Meredith Castin
Owner and Founder of The Non-Clinical PT
Crystal Bray is an incredible writer.
She has written content and sales emails for my business, and she has always been reliable, punctual, and extremely receptive to feedback. Her writing has pushed me outside my comfort zone and helped me develop a voice that speaks to a wider audience.
I highly recommend working with Crystal if you want to push yourself and your business to grow beyond your comfort zone. She is a delight to work with, and just an overall good human!
Dr. Jessica Wacker
Founder, Speech-Language Pathologist, and Learning Specialist at The Loop
I cannot express enough gratitude for the incredible work done by Crystal. Her dedication and expertise have revolutionized the way we communicate our mission and passion for helping children thrive in speech, language, and learning.
Through her insightful educational blog posts, our business has been able to reach parents and teachers on a profound level. The clarity and depth of information provided have empowered our community with invaluable knowledge, enabling them to better support the development of children's communication and learning skills.
Not only did Crystal excel in crafting engaging and informative content, but she also demonstrated a profound understanding of our mission. Her copy for our website not only clarified our objectives but radiated our passion for making a difference in every child's life.
Working with Crystal is an absolute pleasure. Her professionalism, attention to detail, and genuine commitment to our cause have elevated our business to new heights. I wholeheartedly recommend her to anyone seeking an expert medical copywriter.
Fact:
Writing consistent, quality content is crucial for your marketing.
Problem:
Writing and researching content takes a ton of time and energy.
Solution:
Let a medical copywriter take content creation off your hands.
How can I help you?
Check out the FAQ page for more info about medical copywriting or the process of working with me as your healthcare copywriter.
Better than good—Bonafide.
My copywriting services are backed by the prestigious WYTWF Certification. So you know I’ve got the chops and skills you can trust to take your healthcare copywriting to the next level—and beyond.
“Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.” Learn more about this certification.