You’ve got questions?
I’m here to help!
Curious to learn more about what a medical and healthcare copywriter can do for you?
Check out some in-depth info about the copywriting services I provide.
What is medical and healthcare copywriting?
Copywriting is more than just words on a page —it’s words that sell. Whether you’re looking to market a service, sell a product, or grow a clientele, your copy is the magic words that transform your potential leads from “just browsing” to “I need this right NOW!”
Copywriters harness the power of words to inspire action and influence behavior. Medical copywriters take it a step further by also writing to educate and inform. As your medical copywriter, it’s my job to understand and connect with your potential clients— their concerns, hang-ups, and questions, and to take them on a narrative journey that leads to them booking your services. Great copy understands the emotions and psychology behind how people make medical and healthcare decisions (hint: it has very little to do with money).
With my healthcare background, I’m able to untangle complex ideas, research, and science so you can connect deeply with the needs and feelings of your ideal clients. You’re positioned as a trusted voice of authority and people clamor to work with you.
—
What’s the copywriting process like?
I’m here to make your life a little easier by taking some important items off your businesses’ to-do list.
Once we’ve connected and solidified your copywriting needs, you’ll review and return my proposal and contract. Once I have your official go-ahead and deposit, I’ll get right to work crafting copy that speaks directly to the wants and needs of your ideal audience.
I’ll complete a first draft based on our agreed-upon deadline and send it along to you for review, notes, and approval. I’ll complete a round of revisions based on your feedback and send the final draft over to you so you can get it posted to start delivering results.
—
What’s best practice for website content?
Search Engine Optimization (SEO) is a complex algorithm that helps Google categorize and rank your site in its search results. Cultivating a robust, informative, SEO-optimized online presence helps your business reach more people.
Google uses lots of metrics to decide which websites rank well and are of high quality. Great copy positively influences how your website is viewed and ranked by Google. Implementing a well-researched keyword strategy on your site is important in this process. Google also gives an SEO boost to pages with higher word counts (think 500-600 words minimum), perceiving they’re more informative.
Google also tends to reward consistent, high-value blogs with SEO boosts. It prefers blogs that are a minimum of 1000 words, believing that longer articles are more thorough and contain more valuable information. Longer pieces also encourage readers to stay on the page, which translates to better SEO. Blogs of around 2000 words tend to occupy Google’s coveted top search result slots.
Does the mere thought of scraping together the time and energy to write enough quality content to make Google take notice make your head hurt? Hiring a healthcare copywriter helps you reclaim your precious time.
Why should I hire a medical copywriter?
Hiring a dedicated medical copywriter is a smart choice if you’re looking to save time and grow your practice strategically. You know consistent, informative and authentic marketing is crucial to grow your business and connect with your ideal clients, but you just don’t have to time or energy left over from running your practice day-to-day to invest in creating your own content.
Problem: Missed opportunities. Solution: Invest in me!
When you work with me, you get content that’s ready to post and start earning its keep. In addition to creating captivating content that’s informative and engaging to your readers, I also take care of the research, formatting, SEO, and headline optimization. I can even help you with idea generation so you never run out of interesting topics to cover.
Because I’ve got a decade of career experience in healthcare as a therapist, I have a deep understanding of what patients want and how to break down complex medical topics to be understood by the average person.
Check out my recent blog post on why SLPs make the best healthcare copywriters.
—
Can I just write my own content?
Maybe you can, but should you? Copywriting combines art and science to craft words and stories that connect and compel your ideal audience to take a specific action. It involves research, time, and specific expertise. When you need to get your car fixed, do you attempt to DIY or visit your mechanic? Savvy business owners recognize the importance of working with a variety of experts to achieve optimal results.
Consider the opportunity cost of slaving away creating your own content. Your time and energy are finite resources—wouldn’t you rather spend them in your zone of genius to help your business grow? Researching and creating consistent, optimized content is a full-time job. And you already have one of those.
As your medical copywriter, it’s my job to craft copy that effectively expresses your thoughts and ideas in words that will connect with your ideal audience and motivate them to work with you.
—
How do we get started?
The first step is to schedule your free initial consultation with me. This discovery call offers us a chance to connect, share info and see if we’re a good fit. I work to keep things brief and focused because I know you’re very busy and want to maximize our time together. We’ll discuss your copy needs and expectations, I’ll learn more about you and your business and we’ll develop a plan for working together. This is also a perfect opportunity for me to get a sense of your brand voice and to gain a better understanding of your unique needs and goals.
If we decide to work together, I’ll create and send you a proposal and contract to approve and sign. Once I have what I need, I’ll dive into tackling your copy, incorporating everything we discussed.