Senior Living Copywriting Solutions for Top-Tier Senior Living Brands
You deserve to work with a senior living copywriter who really knows the senior living industry.
Let’s talk.
Why work with a senior living copywriter with real-world experience in the senior living industry?
Because firsthand experience makes all the difference.
You want your senior living brand to stand out in the crowded marketplace?
want those qualified leads to transform into conversions and move ins?
Want your sales team to focus their time and energy where they actually matter?
Then it’s time to work with an expert senior living copywriter.
Because Words Matter
Your senior living copywriting is too important to leave to chance (or worse—to AI). You need a pro.
Why collaborate with me as your expert senior living copywriter?
Here’s the deal—you wouldn’t choose a doctor without direct patient care experience and a proven track record of positive outcomes, would you? I didn’t think so.
So, why would you choose a senior living copywriter without direct experience in the senior living and care industry?
That’s why I’m different.
I have over a decade of experience working throughout the senior living and care continuum. From IL to AL, SNF to MC—I’ve done it all.
As a medical speech-language pathologist, I’ve logged countless hours working directly with seniors, their loved ones and caregivers. I’ve collaborated on their care with doctors, nurses, dietitians, social workers, administrators, and my fellow skilled rehabilitation therapists.
I understand how the senior living industry runs, and how all the pieces fit together.
I specialize in creating top-quality marketing for senior living communities, and I’ve also written top-notch copy for senior living GPOs, hospitality services, primary care providers, clinical testing labs, and durable medical equipment suppliers.
When it comes to the senior living industry, I know the terrain, speak the language, and am passionate about serving the diverse needs of modern seniors.
I also understand what you do—and I know you don’t have the time or energy to waste on writing or organizing copywriting that just doesn’t pull its weight in your marketing funnel.
That’s why savvy, forward-thinking senior living professionals like you choose to work with me—to ensure your copy hits the mark and starts working for you from the moment it goes live.
Because both you and your ideal senior living prospects deserve the best.
Let’s collaborate to ensure your copy connects on a deeper level with your qualified leads—propelling them along your marketing funnel and transforming them into booked tours and move-ins.
Ready to join them and elevate your senior living branding to new heights?
Let’s talk offerings.
I create top-quality, customized, optimized copy for all types of marketing collateral in the senior living and care industries.
Check out some of my signature senior living copywriting services—
Senior Living Website Copy
Your senior living communities and brand deserve to be the star of the show. Treat your ideal prospects to the red carpet experience—from the first moment they encounter your brand.
Top-notch, optimized copywriting that captures your unique mission and value proposition and packs an emotional punch is key to converting your qualified leads into booked tours and move-ins.
Here’s the hard truth—you can’t wait until the in-person tour to connect on a deeper level with your ideal prospects. If you don’t capture their attention from the start, many will click away to your competitors, never to return.
The senior living industry is dynamic—and senior living companies must evolve to meet the moment. Demographics are shifting, and senior living brands that rely on outdated marketing tactics are getting left by the side of the proverbial highway.
But not you. You keep your finger on the pulse of the industry and stay ahead of the curve. That’s why you understand that your website is your virtual welcome mat—and modern seniors expect to be be greeted with personality and style.
Show them who you are before they ever set foot in your community, by greeting them with polished, personality-packed website copy that’s laser focused on connecting with and converting them into happy residents.
If you’re ready to stand above the rest, hit your occupancy goals, and max out your waitlist —let’s talk. Because it all starts with great website copy. And that’s what I do.
Ready to get the concierge treatment with customized, SEO optimized website copy that captures your unique brand and connects on a deeper level with your top prospects? Let’s do it!
Customized senior living website copywriting services are priced per page with bundles available at 10 pages and above.
Senior Living Website Copy Revisions
So you’ve got a website for your senior living community—but it’s just not pulling its weight.
Sure, you’ve got words on there, but they don’t exactly jump off the page and pull viewers in.
Maybe you even wrote them yourself—hey, no judgement!—but you feel they fail to capture what you know makes your senior living brand unique and special.
Maybe you inherited your current website through a community acquisition, and it’s in dire need of a refresh and rebrand to reflect your company’s values, offerings, and personality.
Sounds like you need a website glow-up. And I’m just the copywriter for the job.
I’ll review, edit, rewrite, and polish your existing copy to a high-value shine. I’ll make sure it’s optimized for SEO, using both location-based keywords, organic search terms, and title tags. I’ll infuse it with emotional techniques to connect with the hearts and minds of your ideal prospects.
In short—I’ll transform your site’s copy from boring to blazing, from placeholder to tastemaker.
Copy revisions are priced per project, based on your unique needs.
Case Studies & Interviews
Social proof is a good as gold when it comes to showcasing your brand’s impact on real people.
Still, many brands fail to take advantage of this powerful marketing magic to reach and convert their ideal leads into residents.
My case studies and interviews can be used across your marketing channels for massive value.
Interviewing is both an art and a science—and I’m truly passionate about connecting with my subjects and capturing their truth.
When it comes to senior living marketing, interviews, cases studies, and testimonials offer your ideal prospects a window into your community in action—from hand-selected insiders who will sing your praises and shine a light on how amazing it is to call your community home.
Here’s how it works—you select the subject and get their consent. Then, I’ll do the rest. You’ll get an unbeatable piece (or pieces!) or marketing collateral to use and reuse across your marketing channels to showcase your brand in action!
From $600
Customized social proof marketing collateral bundles also available
Landing & Sales Pages
Got a new offering that you’re ready to unveil to the world? A product or service that’s certain to enhance the lives of older adults and their caregivers? What about a B2B service that’ll revolutionize the way senior living providers do business?
Then you need a stellar landing or sales page to help introduce your offering with the fanfare it deserves.
Because there’s nothing worse than launching a new product or service and hearing nothing but crickets…
Fear not, fearless innovator! Because we’re going to collaborate to create captivating, can’t-miss direct response copy that’ll prime your audience for action.
You know what you’ve created is awesome and will solve so many problems—but you need help crafting your messaging so readers not only see the massive value in what you’re offering, but scramble to sign up without delay.
That’s the magic of great direct response sales copy—and it’s something I love creating for my clients in the senior living industry.
Top-notch sales copy lives at the crossroads of art and science. It deftly blends communication with psychology. And that’s why it’s my JAM!
From $800
Email Sequences
Who doesn’t love effectively connecting with their target audience? Email marketing is still the best way to parlay with your ideal prospects when they’re in their comfort zone and most open to new information.
Whether you want to pop into their virtual living room with a special offer, follow up with qualified leads to streamline the workload for your boots on the ground sales team, or welcome them to your community—email is the way.
I love crafting personalized email sequences for senior living providers.
From strategy to structure, I create email sequences that connect with your ideal prospects and propel your qualified leads along your marketing funnel.
I’ve generated proven results for my clients—with outstanding open rates and click-throughs.
Let’s make sure your senior living brand stands out from the crowd. While we’re at it let’s take some of the burden of following up with qualified leads off our your in-house sales and marketing team’s shoulders. That way, they can focus on those vital in-person connections that move the needle down the line.
From $200 per email
Brochures and Guides
Today’s seniors are a dynamic bunch They span two distinct generations, each with unique communication preferences. And that impacts your marketing.
One thing both Boomers and members of the Silent Generation respond positively to is a good guide or brochure!
Guides and brochures deliver massive value, because they can be used across marketing channels for huge ROI.
They can also—
Establish your brand as a trusted thought leader in senior living and care
Keep your name top-of-mind with ideal prospects
Be presented in both hard copy and virtual forms
Harness proven marketing strategies to educate and inform people about your brand, mission, and unique offerings
Plus, they’re evergreen, so you can get tons of milage out of them—both now and into the future!
Trifold brochures from $600
~2500 word guides from $1200
Got a senior living copywriting need you don’t see on the menu? No problem! This is just a sampling of the specialized senior living copy I create. Let’s talk about your senior living copywriting goals and needs and create a customized plan to meet them. We can even create an ongoing service plan, so you get quality copy delivered as needed with no extra stress or fuss on your part.
You deserve an expert senior living copywriter on your team!
Copywriting you can trust.
My copywriting skills have been certified by this renowned copywriting program. So you know I have the chops and training to take your senior living copy to the next level.
“Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.” Learn more about this certification
"Crystal is my first choice of copywriters for websites and other content projects. She writes compelling content that’s easy to read, is skilled in the technical aspects of digital content creation, and has a never-ending cheerfulness and a positive attitude. She’s a professional who I don’t hesitate to put in front of my clients and truly a pleasure to work with!" ~Jim Podewitz (Director of Content Strategy for Senior Living SMART)
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"Crystal is my first choice of copywriters for websites and other content projects. She writes compelling content that’s easy to read, is skilled in the technical aspects of digital content creation, and has a never-ending cheerfulness and a positive attitude. She’s a professional who I don’t hesitate to put in front of my clients and truly a pleasure to work with!" ~Jim Podewitz (Director of Content Strategy for Senior Living SMART) 〰️
YOU’VE ALREADY GOT ENOUGH ON YOUR TO-DO LIST.
I’LL ERASE YOUR MARKETING STRESS AND WORRY WITH CUSTOMIZED COPY THAT CAPTURES WHAT MAKES YOUR SENIOR LIVING BRAND SO SPECIAL.
It’s time to work with a senior living copywriter who understands the issues and topics that matter to today’s modern seniors and their loved ones.
I’m passionate about spreading awareness on subjects that matter to older adults. That’s why I love creating blog posts and articles that tackle healthcare and medical topics that are especially relevant for seniors.
Check out a small sampling of my work in this area—
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This article offers a helpful overview about all thing stroke related. From types to risk factors, sign and symptoms to recovery—it’s a great place to bolster your understanding of this common medical issue among seniors.
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Many loved ones find themselves thrust to the position of providing care for a older loved one. Learn my insider tips for this role in this piece I created for The Conversation Project, a mission-driven non profit with heart and soul.
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Gain vital insight into dementia, its types, symptoms, and. risk factors in this in-depth article I wrote for my friends at WayWiser.